McDonald’s: a hundred billion hamburgers – Lecture compréhension d’un texte en anglais- : 7eme Harmos – My English Pass
Origins : the Mc Donald’s brothers
Once upon a time, a businessman named Ray Kroc discovered a restaurant owned * by two brothers. The restaurant served just four things: hamburgers, French fries, milk shakes and coke. But it was clean and inexpensive, and the service was quick.
Mr Kroc liked it so much that he paid the brothers so that he could use their idea and their name: Mc Donald’s.
Mc Donald’s: the beginning of success
Beef *, big business and fast service were the ingredients when Mr Kroc opened his first Mc Donald’s in 1955. Four years later, there were 100 of them. Kroc knew* Americans liked success. Now, there are more than 13,000 Mc Donald’s restaurants from Dallas to Paris and from Moscow to Beijing.
Mc Donald’s training
Anyone who wants to open a Mc Donald’s must* first work in one for a week. Then, they do a nine-month training programme*, in the restaurants and at ‘Mc Donald’s University’ in Chicago. There, they learn* the Mc Donald’s philosophy: quality control, service, cleanliness and cheap prices. Mc Donald’s has strict rules, Hamburgers must be served before they are ten minutes old, and French fries, seven.
Mc Donald’s has never stopped looking for* new methods to attract customers*, from drive-in windows to birthday parties. Chicken, fish, salad and, in some places, pizza are now on the menu. Mc Donald’s in Holland even sells* a vegetarian burger.
❶ Who was Ray Kroc? What was the brothers’ name?
❷ Ray Kroc gave money :
❸ Mac Donald’s restaurant was clean and very expensive.
❹ You must study in a school to open a restaurant.
❺ In the text, underline (souligne) the words about Mc Donald ‘s philosophy?
❻ What is the driving-in windows Mc Donald’s method:
❼ What special hamburger can you find in Holland?
❽ How is Mc Donad’s popularity nowadays (=de nos jours)?
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